Rockwell Automation Strengthens Presence in Saudi Arabia with New Country Manager Appointment
Rockwell Automation Appoints Ahmad Haydar as Country Manager for the Kingdom of Saudi Arabia
Driving Industrial Automation Growth in the Kingdom
Rockwell Automation, a global leader in industrial automation and digital transformation, has appointed Ahmad Haydar as Country Manager for Saudi Arabia. This strategic move underscores the company’s long-term commitment to supporting the Kingdom’s industrial modernization under Saudi Vision 2030. Based in Dammam, Haydar will report directly to Ediz Eren, Regional Vice President for the Middle East, Türkiye, and Africa.
Experienced Leadership for the Next Era of Smart Manufacturing
With nearly 20 years in the automation and control systems industry—including over a decade at Rockwell Automation—Haydar brings a wealth of leadership and hands-on technical expertise. His deep understanding of PLC and DCS architectures enables him to help manufacturers optimize performance and reliability. According to MarketsandMarkets, the global factory automation market is projected to exceed USD 368 billion by 2029, highlighting the growing demand for smarter, more connected operations.
Accelerating Vision 2030 Through Technology and Talent
Haydar’s appointment aligns with Saudi Arabia’s ambition to become a global hub for advanced manufacturing. He emphasized that digital transformation, when paired with workforce upskilling, can drive sustainable industrial growth. “Our goal is to help Saudi companies achieve operational excellence through industrial IoT, control systems integration, and smart manufacturing platforms,” Haydar said. “Equally, we are committed to empowering Saudi talent to thrive in this digital era.”
Rockwell Automation’s Continued Commitment to the Region
Rockwell Automation continues to invest in local partnerships and technical training to strengthen its footprint in the Middle East. With a team of over 27,000 professionals worldwide, the company remains a trusted partner for digitalization projects that enhance productivity, safety, and sustainability. As automation reshapes global industries, Rockwell’s focus on innovation and customer value remains at the forefront.
Expert Commentary from World of PLC
According to World of PLC, Rockwell’s leadership changes signal a proactive strategy to capture emerging opportunities in the Saudi market, especially in energy, petrochemical, and smart factory automation sectors. With a growing need for integrated control and monitoring systems, Rockwell’s solutions—ranging from Allen-Bradley PLCs to scalable DCS and motion control—are well-positioned to help companies navigate modernization challenges. For advanced automation components and solutions, visit World of PLC Limited.
Applications and Solution Scenarios
- ⚙️ Integration of PLC and SCADA systems for process industries
- 🔧 Digital transformation projects leveraging smart sensors and IIoT gateways
- ✅ Predictive maintenance solutions powered by analytics and cloud-based control systems
About Rockwell Automation
Rockwell Automation, Inc. is a leading name in industrial automation and digital transformation. Headquartered in Milwaukee, Wisconsin, the company connects people’s creativity with technological innovation to enhance global productivity and sustainability. As of the end of fiscal 2024, Rockwell employs approximately 27,000 professionals across more than 100 countries.
Frequently Asked Questions (FAQ)
1. How does Rockwell Automation support Saudi Vision 2030?
Rockwell Automation collaborates with local industries to implement smart manufacturing technologies, helping align Saudi Arabia’s industrial sector with Vision 2030 goals.
2. What makes Rockwell a leader in industrial automation?
Its extensive portfolio, including Allen-Bradley PLCs, FactoryTalk software, and scalable control systems, supports complete automation and digital transformation solutions.
3. What industries benefit most from Rockwell’s solutions?
Key sectors include oil and gas, energy, water, food processing, and advanced manufacturing, where efficiency and reliability are critical for competitiveness.
